JAMES Hines has rejoined the Sumitomo (SHI) Demag UK & Ireland team as business development manager.
He brings over three decades of processing and technical knowledge to the role and will be focused on helping customers make the best processing decisions for their business.
James will be available to provide advice, guide improvements, run training sessions, and oversee sales.
“In a world where many deals happen online, Sumitomo (SHI) Demag stands out by spending time with customers, talking face-to-face and building genuine relationships,” he said. “Buying a machine isn’t a one-off transaction; it’s the start of a partnership that lasts.”
Having worked on almost every generation and model of Sumitomo (SHI) Demag machinery throughout his career, James possesses a unique historical perspective on how processing equipment has evolved. He calls today’s all-electric injection moulding machines ‘truly impressive’.
“The IntElect, S, and PAC-E series are reliable and easy to use, both qualities that customers value highly,” he added. “The landscape of machine acquisitions continues to change rapidly. Customers today want proof, not promises.”
MD Dave Raine commented, “I am absolutely thrilled to welcome James back into our business during such an exciting time. Our upcoming move to a new HQ and engineering facility in Leighton Buzzard will serve as a central hub for knowledge sharing, integration projects and frequent customer visits. Coupled with our Limerick facility, customers benefit from localised support and customisations.”
