ASDA has unveiled fully recyclable packaging for a line of their own brand crisps, in a move described as a UK supermarket first for own brand crisp packaging.
Previously packaged in a mix of foil, metal and cardboard materials, the crisps will now come in a 100% recyclable tube. Asda said that the move will cut 98.2 tonnes of non-recyclable packaging from their operation each year – which works out at 2.34 million crisp tubes.
Fiona Dobson, Asda’s own-brand packaging development manager said, “We’re really excited to launch this new packaging as we’ve been continuing to work hard with our supplier to introduce a solution for our crisp tubes that’s easy and simple for our customers to recycle. We are passionate about delivering our commitment to customers to use less and recycle more and this move marks the next step in our journey as we strive to deliver a reduction in plastic packaging of 15% by 2021.
“Our customers love this product but we also know they are becoming increasingly more aware about environmental plastic pollution, which is why we have made the decision to change this packaging so they do not have to choose between living sustainably and shopping with ease.”