ADIDAS has launched a new football kit made from recycled plastic waste collected from beaches and coastal communities.
Ipswich Town Football Club, who are managed by former Celtic and Scotland star Paul Lambert, will wear the strip in the 2020/21 football season.
The kit was created in partnership with marine charity, Parley. The collected plastic was sent to Parley supply chain partners who then shredded and reworked it to become the ‘high-performance’ polyester yarn used in the kit. Featured in other Adidas lines, the firm has dubbed it Primeblue technology.
Ipswich Town’s director of retail, Lee Hyde, said, “With our fine county of Suffolk having such an expansive coastline, it’s key that we look to endorse and support the outstanding work which adidas and Parley For The Oceans are carrying out. The global impact that this sustainable manufacturing process could have on the environment is monumental. Keeping our areas of outstanding beauty clean and waste-free is something we should all strive to achieve.
“Choosing a Primeblue playing kit which is made with Parley Ocean plastic® enables the Club to play a very small part in assisting the efforts to clean up our oceans and promote a core focus on sustainability and recycling.”