GLASS packaging specialist Croxsons has produced packaging for Eden Mill’s best-selling brand – Love Gin.
Croxsons said the new 70cl bottle for trade, along with the existing 50cl size for retail, has seen online sales of Love Gin double since launch. The distiller has retained the traditional Eden Mill Love Gin ceramic bottle as an option to buy via its website.
Eden Mill opted to change the packaging of its pink gin in response to trade and consumer feedback. The result is a new lightweight glass bottle, which Croxsons revealed is more easily recycled than its ceramic counterpart.
The crystal cut dimple effect ties into the heritage of St Andrews and golf, replicating the style of bottle previously used on the Eden Mill distillery site in the 1800s. Croxsons added that an additional benefit of the design is it provides better pouring capability for the trade in mixing and serving drinks, as well as in stock taking. The bottle features a printed shield label design on the front and a white cork stopper as a closure.
Tony Kelly, co-owner of Eden Mill said, “Having listened to feedback from both trade and consumers, the new glass Love Gin design represents an important statement for Eden Mill. By being 100% carbon efficient, we aim to be the first carbon neutral distillery by 2022, so from a sustainability perspective, moving to glass is the right strategy for the business. It also enables us to create some important production and supply chain efficiencies as a result.”
Tim Croxson, chief operating officer at Croxsons added, “Eden Mill’s ceramic look is well established, but the switch to glass has been important, not least in delivering increased sustainability. As a new addition, the new 70cl size bottle will be well suited to the trade for volume serves, stock takes and ease of pour, while the traditional 50cl Love Gin version will continue to delight consumers.”
Eden Mill and Croxsons are currently in collaboration on the development of a glass miniature Love Gin version, which will be used across the range in a variety of miniature packs.
