Digitally printed ‘eco’ gift cards launched

TRANSCEND Packaging and sustainable gift card brand Green Gift Cards, from Jellyfish Livewire, have teamed up with Iggesund and HP to launch a range of digitally printed ‘eco’ gift cards.

The cards are made from recyclable paperboard, using Invercote board, an FSC-certified paperboard produced by Iggesund. The board is said to be able to replicate the rigidity and performance of the current plastic gift cards, but without the environmental impact.

Transcend will print the Green Gift cards via its HP Indigo digital press. The sustainable cards can be personalised and printed in small batches.

Lorenzo Angelucci, CEO of Transcend Packaging said, “The gift card industry is worth in excess of £6 billion annually in the UK. But until now, brands have been restricted by the incredibly wasteful use of plastic – something which is becoming a turn-off for consumers. With their impressive suite of customers, Green Gift Cards prove that premium brands and customers are drawn to more sustainable solutions.

“With our HP Indigo 30000 digital press, we can get cards to market much quicker, help brand owners hit their launch dates, print in smaller batches and potentially customise the design of every card they print, opening up endless possibilities.”

Graham Lycett, MD of Jellyfish Livewire and founder of Green Gift Cards added, “By collaborating with Transcend, Iggesund and HP, we can help brands across the board replace single and limited use plastic cards, whether that’s hotel room keys, ID cards, gift cards and maybe one day bank and credit cards.

“Being able to print digitally on thicker material is an important step in producing gift and other types of cards on digital presses.”