BREWDOG has unveiled new packaging for its beer range alongside an eco-friendly action plan to ensure they have ‘a planet to make beer for in the future’.
James Watt, BrewDog Co-Founder, commented, “It’s been a crazy journey so far. We’ve made it here by shaking up brewing and crafting a community owned business that is 100% powered by people. This marks a new dawn, welcome to the new BrewDog.
“BrewDog may have grown up a bit, but our underdog spirit is as alive as ever. We want to make sure that we’re working to inspire a new kind of business, with sustainability at its core. Real change takes time. But just because change doesn’t happen overnight, doesn’t mean it can’t – if not now when? BrewDog Tomorrow is our commitment to continuously raising the bar and setting a new standard for beer and business.”
As part of the pledge, the Ellon headquartered firm will offer anyone trading in 50 empty beer cans the opportunity to become a BrewDog Equity Punk; they have also pledged to recycle cans from any brand to create containers for their craft beer; and will invest an additional £1 million a year to support research and initiatives that help the brewing industry have a positive impact on the world.