WEETABIX has launched a limited edition pink pack in support of Asda’s Tickled Pink campaign.
The brand is donating £100,000 to the research and care charities Breast Cancer Care and Breast Cancer Now through the Asda initiative. The new pack will appear in the supermarket’s UK stores throughout October to mark Breast Cancer Awareness Month.
Charlotte Hunt, senior brand manager at Weetabix explained, “We’re proud to be tickling our Weetabix Original packs pink for Breast Cancer Awareness Month. Asda does fantastic work with Tickled Pink and we’re delighted to be a part of it this October – we’re encouraging all shoppers to pick up our vibrant limited edition packs to support Breast Cancer Care and Breast Cancer Now.”