ASDA is trialling a natural packaging solution which they say can ‘double to triple’ the shelf life of certain fresh produce.
Apeel, a new technology by Apeel Sciences, is a plant-derived and water-based coating that gives produce an extra ‘peel’. Made entirely out of materials found in the peels, seeds and pulp of fruits and vegetables, the technology helps slow down the rate of spoilage.
Asda is currently trialling the solution on clementines in two of its stores, with this being the first time the technology has been openly tested in the UK, after it was granted approval for use by the EU commission in June. Previously, Asda said that the technology was tested on cucumbers ‘behind closed doors’ to great success.
Nasir Ahmed, produce technical manager at Asda, said,“We’re always looking at how we can reduce food waste right the way through our supply chain and into our customers’ homes. Increasing shelf life means our customers can enjoy fresher produce for longer, so we’re really excited about the potential of Apeel and I’m delighted Asda is part of this trial.”
Gordon Robertson, chief revenue officer at Apeel Sciences, added,“As a true innovator and sustainability leader, Asda is our first UK retail partner to demonstrate its commitment to fighting the global food waste crisis, starting with Apeel mandarins that stay fresh much longer. This commercial test will be the next step in validating Apeel’s ability to make an impact on reducing food waste in stores and for consumers, with the goal of Apeel produce arriving on shelves at more Asda stores and other retailers across Europe.”
If successful, Asda say that the technology will not just mean longer shelf lives for products, but also a reduction in the need for pesticides and other post-harvest treatment.
