BEATSON Clark has helped an Irish food producer rebrand its glass packaging in a bid to achieve international success.
Folláin Preserves, based in County Cork, currently produces a range of home-made products predominantly for the Irish market. The firm aims to grow its sales in Europe and decided to replace its standard glass jar with something more ‘unique and premium’ in look and feel.
Beatson Clark worked with Folláin’s marketing team to design and produce a 330ml curved square jar, which will be used to package preserves, pickles and relishes. The jar has a deep twist-off neck and has been finished with a ‘simple and clean-looking’ label.
Laura Hewson, marketing and sales manager at Folláin Preserves said, “We are a premium brand, and we wanted our packaging to reflect that with something unique to us. The standard jar we were using didn’t represent the quality of the contents within. Our aim was to create a vintage and old fashioned-style jar, which would become a collectable, encouraging customers to reuse and recycle them. With support from the team at Beatson Clark, we have managed to achieve just that.”
Dean Arey, Beatson Clark’s design engineer added, “Rebrands of this size are often critical to the development of a brand, so it was important for us to achieve a design which Folláin felt would elevate their position in the European market. With a major packaging overhaul of this size, developing the concept is as critical as the quality of the finished product. We have found that many companies of Folláin’s size approach us as their packaging partner for rebrands because we have design and manufacture capabilities in house and are able to work with them on every aspect of the project over the medium and long term.
“We firmly believe taking a flexible approach makes us the go-to glass manufacturer for rebrands. We are able to give customers something completely bespoke, which, in an ultra-competitive food and drink market, is very important.”
Folláin Preserves will officially launch its new packaging at the Private Label Manufacturers Association (PLMA) annual World of Private Label international trade show in Amsterdam on 21st May 2019.
