BOXMART has delivered a new design for Marston’s Hobgoblin beer brand to mark Halloween.
The packaging supplier has created a 7ft advent calendar-style haunted house with windows for industry contacts to open through a number of competitions and events.
BoxMart developed the design based on the beer’s imagery of its Hobgoblin Inn. Surprises lurk behind every window and door of the house for visitors to win, including t-shirts, bottles of Hobgoblin and a mini-keg.
Jo Offord, managing director at BoxMart said, “This has been one of those projects which really set our creative juices flowing. The resulting design is frighteningly good and resonates superbly with the Hobgoblin brand and Marston’s eerily gothic vision.”
Manufactured from corrugated EB flute, the house matches details of the original Hobgoblin Inn. Hobgoblin is a range of ales brewed by Marston’s Wychwood Brewery.
