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Firm expands packaging range to suit smaller retailers

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PAPER and packaging merchant Antalis Packaging has extended its Geami WrapPak range, which it claims brings a “new dimension” to the product packaging experience and is ideally suited to smaller retailers.

According to Antalis, the Geami WrapPak offers a more eco-friendly, cost effective and aesthetically pleasing alternative to traditional bubble wrap. It is constructed out of a patented, cut-out kraft paper with a white tissue paper interleaf, which is placed through a convertor. This expands the material into a 3D honeycomb structure with all paper cells locked in place, which Antalis describes as “unique”. This, the firm claims, reduces the need for any tape or glue and gives a “high presentation wrap”.

The company has now introduced the new Geami WrapPak EX, which it claims is suitable for smaller packaging environments and occasional packing, such as smaller e-commerce start-ups.

Geami WrapPak M is a manually operated unit that is suited to low volume packing. Antalis said this makes it “ideal” for e-commerce environments, where the main goal is to maximise ease of use.

The company has also introduced coloured tissue paper alongside its original white tissue, in colours including black, red, apple, sky, citron, buttercup and pink.

Scott Day, cushioning and void-fill solutions expert at Antalis, commented, “More and more of our customers are exploiting ways to wow their customers through the unboxing experience and Geami WrapPak provides the perfect way to do this through the optimal protection, gift-like presentation, easy unwrapping and straightforward recycling offered by this innovative system.”

He added, “The latest extensions to the range provide ideal solution for smaller retailers where cost and space is a challenge, due to Geami WrapPak’s conversion from flat, stackable pallet to 3D honeycomb materials.”