A new bubble wrap solution can help retailers stand out, according to Antalis Packaging.
Sealed Air Bubble Wrap IB Expressions features patterns including hearts, stars and smiley faces.
Antalis described the Expressions range as an on-demand inflatable cushioning innovation that can be customised with bespoke designs for a “truly unique packaging experience”.
Scott Tuckey, product manager for packaging at Antalis explained, “The retail packaging category has evolved dramatically in recent years in line with the advent of e-commerce. After with more and more customers purchasing online rather than physically going into a store, the package is typically their first tangible experience of a brand – and it can make a lasting impression.
“As such, the standard cardboard box will no longer suffice; it’s about being creative with the choice of materials, both outside and on the inside, as a way to accentuate the brand proposition.The Expressions range is a perfect example of this, be it bespoke logos or campaign concepts through to seasonal patterns, it’s a simple but really effective way to stand out from the saturated retail crowd.”
Antalis claimed the construction of the range removes any need for excessive wraps and void fill. A further practical benefit is that it inflates on site.
Scott added, “Combining a real fun factor with a raft of practical benefits, Expressions is the ultimate choice for retailers looking to delight and surprise customers – all while providing an unparalleled level of protection.”
