A packaging firm has warned retailers against using excessive packaging that risks “spoiling” the un-boxing experience.
With the Christmas rush underway, Antalis Packaging has advised businesses to make small changes to their packaging process to help create a “seamless, hassle-free unwrapping experience” for consumers.
The move comes in response to a growing number of online e-commerce firms being criticised from customers for using large packages to deliver small items.
Andrew Smedley, divisional manager at Antalis Packaging said, “As more and more retail sales shift online, giving rise to the recent explosion of un-boxing videos online, packaging now plays a central role in creating the ultimate customer experience at home.
“As such, customers, who expect a smooth and hassle-free unboxing experience are calling out companies that use excessive packaging, admitting it ruins that initial sense of wonder they feel when a package arrives.
“Consumers are also increasingly favouring companies who care about the environment and opt for sustainability in their packaging. Added to this is the reality that most people have a recycling bin that is collected once a fortnight, which leaves the consumer with the headache of wondering what to do with lots of packaging materials once they have unboxed their purchase.
“This in turn, has put the onus on businesses to rationalise their packaging so that it includes the right range of products and box sizes, which will not only improve the overall customer experience but could also make a big difference to the company’s bottom-line. For businesses looking to minimise their packaging help is at hand via our free Smart Audit where our experts will review a company’s current packaging materials and procedures and suggest improvements.”
Antalis’ top tips to reduce packaging materials include:
Tagged Antalis Packaging