Packaging Scotland


Firms urged to minimise packaging or risk “spoiling” un-boxing experience

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A packaging firm has warned retailers against using excessive packaging that risks “spoiling” the un-boxing experience.

With the Christmas rush underway, Antalis Packaging has advised businesses to make small changes to their packaging process to help create a “seamless, hassle-free unwrapping experience” for consumers.

The move comes in response to a growing number of online e-commerce firms being criticised from customers for using large packages to deliver small items.

Andrew Smedley, divisional manager at Antalis Packaging said, “As more and more retail sales shift online, giving rise to the recent explosion of un-boxing videos online, packaging now plays a central role in creating the ultimate customer experience at home.

“As such, customers, who expect a smooth and hassle-free unboxing experience are calling out companies that use excessive packaging, admitting it ruins that initial sense of wonder they feel when a package arrives.

“Consumers are also increasingly favouring companies who care about the environment and opt for sustainability in their packaging. Added to this is the reality that most people have a recycling bin that is collected once a fortnight, which leaves the consumer with the headache of wondering what to do with lots of packaging materials once they have unboxed their purchase.

“This in turn, has put the onus on businesses to rationalise their packaging so that it includes the right range of products and box sizes, which will not only improve the overall customer experience but could also make a big difference to the company’s bottom-line. For businesses looking to minimise their packaging help is at hand via our free Smart Audit where our experts will review a company’s current packaging materials and procedures and suggest improvements.”

Antalis’ top tips to reduce packaging materials include:

  • Look for smarter ways to pack – For multiple product orders, minimise the number of boxes used. Keep products separated using dividers that incorporate cushioning or opt for single unit packaging designs like retention packs
  • Consider box sizes – Having a variety of box sizes available for your packers makes it easier to match the size of the packaging to the product being packed, reducing the amount of outer packaging and void-fill required
  • Introduce an automated box-sizing machine – This can help eliminate the need for void-fill all together, as well as cutting down warehouse storage. In some cases, it has led to a 50% saving in packaging material
  • Bespoke solutions – Tailoring your packaging to perfectly fit your product not only promotes less waste, but is also a more protective and efficient way to transport your goods