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Recycling initiative helps raise funds for Scots charity

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SMURFIT Kappa’s Glasgow recycling depot is helping to raise money for the charity SiMBA (Simpson’s Memory Box Appeal) through a new initiative.

SiMBA helps those affected by the loss of a baby. The charity is inviting Glasgow businesses, organisations and individuals to bring any unwanted cardboard and paper to a new dedicated recycling skip at Smurfit Kappa’s recycling depot in the city.

Smurfit Kappa will make a cash donation for every tonne of cardboard and paper material that is put into the skip. 

Cardboard and paper material supplied to Smurfit Kappa is recycled into brown paper which is used to make new packaging materials.

Alanna Greenaway, commercial manager at Smurfit Kappa explained, “We are delighted to be supporting the great work of SiMBA. Anyone in the local community can help this extremely worthy cause simply by bringing unwanted cardboard and paper to our skip. It means a lot to us that together we can help those who have been affected by the loss of a baby.”

Sara Fitzsimmons, executive director at SiMBA added, “Losing a baby can happen to anyone and it affects not only the parents but also friends, family members and colleagues. We are very grateful to Smurfit Kappa for partnering with SiMBA. As a charity, we are also very aware of the environmental responsibility that we all have, so to be able to give our donors an option to recycle and raise funds is fantastic.”

If you’d like to support the appeal, unwanted paper and cardboard should be brought to the skip outside the Smurfit Kappa premises at 37-49 Vermont Street, Glasgow G41 1LU.

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