Tennent’s to provide calorie content on packaging

Tennent’s MD Alastair Campbell

TENNENT’S lager has announced it is to become the first alcohol product in Britain to print “clear nutritional information” on its cans and bottles.

From March this year, the calorie content will be displayed on the packaging.

Tennent’s made in move in response to customers becoming increasingly interested in the nutritional content of the food and drinks they consume. The firm said it was “leading the way” and demonstrating commitment to educating drinkers and promoting the responsible consumption of alcohol.

Tennent’s will extend the visibility of nutritional information on its brands to pubs, bars, clubs and restaurants by displaying this information on drip mats.

Alastair Campbell, managing director of Tennent Caledonian said, “As a responsible producer of alcohol and proud owner of brands that are trusted and enjoyed by drinkers across Scotland, we wanted to further extend our commitment to promote the responsible consumption of alcohol.  We are introducing calorie information onto our cans and bottles to ensure people can make an informed decision.

“There is increasing interest amongst consumers around the nutritional content of the food and drink that they consume. We feel that it is a natural next step to include calorie information on our cans and bottles to sit alongside the responsible drinking messaging and number of alcohol units already displayed. Calorie content is an easily understandable way to help people make better choices about what and how much they consume. They can see this information on the foods they eat, we therefore believe that the packaging of our beer and cider brands should carry these details too.”

Maureen Watt, Scottish Minister of Public Health, added, “The Scottish Government supports any measures which will deliver improved alcohol product labelling.  Many people are unaware of the calorie content of alcoholic drinks so this is an important step forward in informing consumers and as such, we are happy to support Tennent’s commitment today.

“Raising awareness on alcohol labels is an important tool to allow consumers to make informed, positive lifestyle choices, change their drinking habits and drink more responsibly.”