Rexam’s new cans showcase Portugal’s diverse culture

Rexam, a leading global can maker, has been chosen by Sagres, the Portuguese beer brand, to create packaging for their range of new, limited edition can designs that promote the cultural diversity of ten regions in Portugal.

The unique cans use Rexam’s innovative HD printing techniques and matt-over-varnish finish to bring to life the illustrated designs. Designed by renowned Portuguese artist, Joana Vasconcelos, the limited edition range celebrates Portuguese passion for the arts and homegrown talent.

Speaking about the partnership, Sagres Marketing Manager, Raul Simão says, “We are thrilled with how Rexam was able to provide a packaging format to display our ten fantastic eye-catching designs that illustrate our patriotism and pride in our culture. The cans have great stand-out on shelf and we know our customers will love them. Working alongside a like-minded brand that shares our values of innovation and commitment to sustainability was key in helping us to choose the right partner.”

The 33cl cans were produced out of Rexam’s La Selva plant in Spain, which recently underwent an extensive engineering project to now operate with aluminium-only production lines. The cans were available to consumers in the Portuguese market from October to December 2014.