Pro2Pac student design challenge winner announced

Pro2Pac 2015 has announced the winner of its Student Packaging Design Challenge.

Joe Hollingworth was judged to be the winner for his ‘Fresh Pack’ design, which satisfied the judges’ criteria on design, form, functionality and cost as well as customer benefits and marketability.

Joe said, “It was an exciting opportunity and a great brief to work on in the first place, but to be nominated as a finalist and actually win is a great feeling. The opportunity to present to Tesco and work with a leading designer such as Wowme is unparalleled and greatly appreciated.”

Students from Leeds Beckett University were asked to design a revolutionary pack concept specifically to deal with the challenges of internet shopping and home delivery. 

By 2018, internet sales are predicted to grow in the UK from £37.2bn to £57.6bn in 2018 – a staggering increase of £20bn in the UK alone. Grocery is going to be a key sector to drive that growth. 

The ‘Fresh Pack’ concept met all of this criteria. Targeted at younger consumers and smaller households, the pack is designed to save space when stored in the fridge thanks to its sim-line design an integrated hanging hook.

The winning concept also doubled up as a chopping board thanks to its PET coated Kraft Board construction and features a grid system to help consumers control their portions.

Joe received a £500 cash prize, a Hudl Tablet courtesy of Tesco plus a work experience placement at WowMe Brand and Packaging Design and the opportunity to pitch his winning concept to a senior Tesco director.

Four runners-up received a Hudl Tablet and, along with the winning design, are on display at the event.