Call for clarity at open day

Denny Bros pharmaceutical open day highlights need for clearer and more accurate labelling


Denny Bros Ltd – manufacturers of the versatile multi-page label known as Fix-a-Form®, recently welcomed delegates from the pharmaceutical arena to examine the packaging and labelling challenges now facing the healthcare sector.

Led by keynote speaker, BBC TV’s Dr Rosemary Leonard, the day included a mix of presentations, machine demonstrations and tour of the key areas of Denny Bros’ pharmaceutically accredited facility.
Talking from a GP perspective Dr Leonard highlighted the critical role that packaging and labelling played in delivering clear messages on drugs especially where the elderly are concerned and those taking multiple medicines.
Omar Ali, an Educational Consultant to the NHS, expanded on this subject further and emphasised the extent of the needless fatalities and injuries sustained as a result of poorly designed and branded labels.
Supporting speakers included Jim Kaye from Atlantic Zeiser who discussed serialisation and product coding.
Denny Bros’ recently invested in this technology by purchasing a machine which they have titled ‘Validata’.
‘Validata’ is capable of adding characters, barcodes, 2D codes, graphics and even Doctor’s signatures in variable, sequential and alpha numeric formats to its Fix-a-Form® multipage labels.
Paul Beamish, from linerless-labelling specialist Ravenwood Packaging, explained the ‘green’ advantages of labels with no backing paper.
Denny Bros and Ravenwood plan to develop a new labelling concept for multi-layer linerless labels extending Denny’s already diverse product offering.
Stephen Jarrold, Sales and Marketing Director at Denny Bros, completed the line-up of speakers with his presentation; ‘A Cure for the Information Headache’.
Jarrold highlighted how Fix-a-Form® can offer a solution, in particular the problems and issues raised by Dr Leonard and Omar Ali.
The mechanics of Fix-a-Form are well-suited to relaying vital product descriptions and dosage instructions to end-users, offering peace of mind to GPs and healthcare professionals.
Commenting on the event Jarrold said: “The day was a great success and the feedback we have received in terms of our speakers has been fantastic.
Overall it has been an education and one that we hope our delegates have learnt from considerably.
It was also beneficial to be able to demonstrate the different types of technology we are able to provide in assisting with the compliance of pharmaceutical labelling – especially our new Validata machine.”
Alongside Validata additional machinery demonstrations included Denny Bros’ new Xeikon digital colour press, sister company Willowbridge Label’s Ditac Braille Embosser and Ravenwood’s Nobac 500 linerless system.