PEARLFISHER and O-I’s Alloa glass plant have developed exclusive new glass packaging for the launch of the first permanent addition to Cutty Sark whisky’s core range since the brand was acquired by Edrington in 2010.
The new bottle takes a tall, oval shape, which tapers from shoulders to base. It carries a statement of heritage and brand attitude through bold embossing of the phrase, ‘Since 1923 Our actions define who we are’.
There is a new label, with a halftone image of a tea clipper on a grey stormy sea. O-I has produced it in 70cl and 75cl sizes for global distribution.
