AN expert printer used its loaf to design a bread bag that went on to secure a slice of the action at a prestigious industry ceremony.
Bpi.consumer VMB’s use of inks and coatings in the creation of Warburtons Tiger Loaf bread bag saw the firm roar to success in the wide web line and screen category at this year’s European Flexographic Industry Association annual print awards.
Guided by the packaging team at Warburtons, bpi.consumer VMB re-produced the Warburtons design through careful colour matching and expert material selection that made toast of the opposition and convinced the judges to present the firm with a gold award.
Mark Wilson, sales director, said: “Working alongside the Warburtons packaging team we jointly developed this high performance bread bag which presents an extremely realistic paper feel pack.”
