KP Snacks has unveiled limited-edition Christmas packaging for crisp brand Tyrrells, featuring brand new designs.
The festive packaging features across sharing bags of the top five Tyrrells flavours: Sea Salt & Black Pepper, Sea Salt & Cider Vinegar, Lightly Sea Salted, Sweet Chilli & Red Pepper, and Mature Cheddar and Chive.
Featuring Christmas-themed packaging with its Pathé characters, the Tyrrells sharing range is said to tap into the ‘critical’ festive sales window for crisps, snacks, and nuts, where sharing bags represent the largest market segment, worth £2.1 billion and growing.
Eddie Commons, Tyrrells brand manager at KP Snacks, said, “Christmas is a key period where shoppers look for higher-quality options, and Tyrrells provides the perfect premium snack to encourage that seasonal trade-up. With our focus on exceptional taste, the festive packs and limited-edition flavour offer an elevated snacking experience made for sharing.”
