VIDEOJET’s ‘pack-to-pallet’ ecosystem was unveiled to a packed crowd at the Innovations Eleven demonstration zone at PPMA Show 2026, with the new tech tipped to benefit the firm’s large pool of spirits sector customers.
The manufacturer of coding and marking equipment has been supplying Scotland’s largest whisky and spirits producers with solutions for over three decades.
Examples of the company’s work in this industry includes helping Diageo overcome bottlenecks on its high-speed bottling lines. Videojet was brought on board to aid in the transition to the redesigned Baileys product packaging. Working alongside Krones, Videojet 3350 CO2 lasers were installed in Krones’ Topmodul labellers. With the 3350 being a completely consumable-free laser system, there was no requirement for ink, makeup fluids, or printhead cleaning cycles – thus eliminating the daily unscheduled downtime caused by ink delivery failures. Diageo said Videojet was ‘way ahead’ on the concept.
Videojet’s offering also includes anti-counterfeiting and traceability solutions. Utilising algorithmic CLARiSUITE software with specialised inks, this enables spirits companies to take advantage of covert tracking and serialised QR codes – allowing for unique, tamper-proof security marks. Additionally, the firm’s Gift Shop Laser system allows brands to offer customers a unique, bespoke gifting experience.
The newly unveiled ‘pack-to-pallet’ ecosystem is tipped to further benefit the spirits sector. The line-up includes the new 9310 label applicator, which utilises Videojet’s intelligent motion technology – allowing for the entire labelling process to be controlled digitally, meaning it makes automatic adjustments rather than requiring manual interventions – to labelling requirements on different bottle shapes and sizes.
The 1880 C continuous inkjet printer, meanwhile, allows for advanced fluid management, viscosity control, and an automated recovery cycle. With an ability to cleanly print bright inks on dark glass, the product is tipped to enable sharp contrasts on spirt bottles.
The portfolio also includes the Videojet 6530, 2380, and 9560 systems, which fully automate distillery supply chain traceability – from individual packs to shipping pallets. The 6530 TTO prints high-resolution, anti-counterfeiting GS1 2D codes on flexible promotional and miniature wraps. Down the line, the 2380 case coder with inline verification prints and instantly checks outer-case barcodes, securing bonded warehouse compliance and preventing retailer fines. Finally, the 9560PL automated pallet labelling system replaces manual errors by labelling shrink-wrapped pallets, ensuring heavy bulk spirit shipments remain fully traceable through global export transit.
“We’ve got real heritage and a huge footprint of field service engineers in Scotland,” Scott Wilson, sales manager at Videojet told Packaging Scotland, before revealing he first started selling machinery north of the border in 1989.
The company’s vast service engineering base, with 36 specialists across the UK and Ireland, has been a key selling point over the years. Acknowledging that all machines will have a fault at some point, the quick response time is seen as invaluable to firms – particularly those more isolated in the north of Scotland.
The offering is further enhanced by Videojet’s VRS remote support system, which allows engineers to securely access a machine’s operating system remotely to troubleshoot and adjust settings.
“We can then diagnose the fault. Seven out of ten faults don’t require a part, so the issue is fixed remotely,” Scott added. “So, you don’t need an engineer coming out and, more importantly, you’re recovering in around 20 minutes. If it does need a part, we already know which part, so when the engineer rocks up, they have the part, and the first-time fix rate is really, really good.”
This support offering has gained Videojet long-term clients throughout Scotland, including Baxters, with the Fochaber-headquartered food company also being its oldest client in Scotland.
“We’ve got a lot of loyalty because we look after them (clients),” Scott concluded. “We’re in it for the long term.”
