PRADA, Jack Daniel’s x McLaren, Heinz, Hotel Chocolat, Fortnum & Mason, Refy and HairGym are among the brands celebrating after winning London Packaging Week Innovation Awards. Marks & Spencer was named Packaging Team of the Year.
Rather than rewarding novelty alone, organisers said this year’s results recognise projects using design, engineering and materials to create ‘tangible value’, whether through stronger consumer experiences, improved functionality, greater sustainability, or commercial differentiation.
Winners included the Jack Daniel’s x McLaren Halo MK1, entered by Hunter Luxury, which claimed the Alcoholic Drinks £100–£1,000 category. Inspired by Formula 1’s Halo safety system, the pack brings together more than 50 components, eight materials and eight manufacturing processes. Its concealed push-button release, tuned acoustic response and automotive-grade construction are said to turn opening into a controlled piece of ‘mechanical theatre’.
In luxury, the Prada Paradigme Launch Mailer, entered by TwelveNYC, won Gift Boxes/Limited Edition/One-of-a-Kind. Its puzzle-box structure conceals a locking mechanism governed by gravity, magnetism and a moving ball bearing, requiring the recipient to invert and tap the pack to discover how it opens.
Hotel Chocolat’s Gifting The World Range took Fine Food & Gourmet prize, while drinks saw The GlenAllachie 1990/35-year-old Cask Strength triumph in Hyper-Luxury & Bespoke and Kilchoman Distillery CASK 01 win Limited Edition/Seasonal/One-of-a-Kind.
The Heinz 1L Bottle won Everyday Food. Developed alongside professional chefs, its grip, closure and nozzle geometry were engineered for ‘speed, accuracy and one-handed operation’ in busy kitchens.
FOLI’s Set of Essential Dressings took the Everyday Homeware award and Spice Kitchen’s Feasting Kits won Seasonal Food & Gifting, with Harrods’ Best of British Giftset taking second place. In Healthcare, SheMed’s 28-day Supplement Wallet received a certificate, recognising its compact day-by-day format with pre-portioned dual-capsule cavities that allow users to see whether a dose has been taken.
In beauty, HairGym’s Strength Workout Hair Mask won Everyday Product, while Refy Skin Base took Premium Product with a push-pump bottle designed to make dispensing and mixing possible with one hand. A built-in palette, visible product level and customisable dispensing system aim to give users greater control over how the formula is used. Fortnum & Mason Beauty Box Duos, entered by Lightening Tree, was named the winner in Luxury Product.
Sustainability emerged as another defining thread. rayro’s Panda Skin Stick won Sustainable Beauty & Personal Care, Feddie Single Malt Whisky from Feddie Ocean Distillery took Sustainable Drinks, and the Ready2Recycle Mono Material PE MET Flat Bottom Bag, entered by Law Print & Packaging Management for Canagan Dog & Cat Food, won Sustainable Food.
Christelle Anya, content & community director at Easyfairs, said, “What makes this year’s results so exciting is the sheer breadth of what innovation now means in packaging. Extraordinary pieces of luxury engineering sit alongside intelligent changes to everyday products, interactive experiences, new material approaches and solutions designed to reduce environmental impact. The common thread is purpose. The strongest projects combine creativity with a clear understanding of the consumer, the challenge being solved and the value the packaging needs to create.”
London Packaging Week Innovation Awards 2026: Full results are as follows:
Food, Consumer & Homeware
Everyday Food (Under £20)
Winner: Heinz 1L Bottle – Heinz
Second Place: Kizandy Sugar-free Sours & Mini Mints – in Slip-Lid Designer Tins by Pirlo – Kizandy
Everyday Homeware (Under £50)
Winner: FOLI Set of Essential Dressings – FOLI
Seasonal Food & Gifting
Winner: Feasting Kits – Spice Kitchen
Second Place: Harrods Best of British Giftset – Harrods
Healthcare
Certificate: SheMed 28-day Supplement Wallet – SheMed
Luxury & Premium Packaging
Fine Food & Gourmet (£20+)
Winner: Gifting The World Range – Hotel Chocolat
Gift Boxes / Limited Edition / One-of-a-Kind
Winner: Prada Paradigme Launch Mailer – Prada
Second Place: DAY&NIGHT – Sunday Riley
Perfume, Cosmetics & Personal Care
Everyday Product (Under £25)
Winner: Strength Workout Hair Mask – HairGym
Second Place: Lip Stick – Refy
Premium Product (£25–£100)
Winner: Skin Base – Refy
Luxury Product (£100+)
Winner: Fortnum & Mason Beauty Box Duos – Fortnum & Mason
Second Place: STYLPRO Red Light Full Body Panel – STYLPRO
Drinks
Non-Alcoholic Drinks (£30 or Under)
Certificate: The Green One by Toby&Co – Toby&Co
Alcoholic Drinks (£30–£100)
Certificate: TRACES WINE – TRACES
Alcoholic Drinks (£100–£1,000)
Winner: Jack Daniel’s x McLaren Halo MK1 – Jack Daniel’s x McLaren
Second Place: Tullamore D.E.W. Heritage Collection – Tullamore D.E.W.
Hyper-Luxury & Bespoke (£1,000+)
Winner: The GlenAllachie 1990 / 35-year-old Cask Strength – The GlenAllachie
Limited Edition / Seasonal / One-of-a-Kind
Winner: Kilchoman Distillery CASK 01 – Kilchoman Distillery
Second Place: Jack Daniel’s Honey Gift Experience Box – Jack Daniel’s by Brown-Forman
Sustainable Innovation Awards
Beauty & Personal Care
Winner: Panda Skin Stick – rayro
Certificate recipients: Dove Refillable Deodorant & Antiperspirant Packaging System – Dove; FACE BALM STICK | AMAZONIAN GLOW – AUĒ NATURAL; Handmade Aloe Vera & Upcycled Coffee Grounds with Sandalwood Essential Oil Soap – Valchemi London
Consumer
Certificate: Little Coffee Cup and the Big Surprise – Little Coffee Cup
Drinks
Winner: Feddie Single Malt Whisky – Feddie Ocean Distillery
Food
Winner: Ready2Recycle Mono Material PE MET Flat Bottom Bag – Canagan Dog & Cat Food
Special Awards
Packaging Team of the Year Award
Winner: Marks & Spencer
