MARKEM-Imaje has announced the launch of of CoLOS 2D Activate and CoLOS 2D Engage, solutions that enable brands to create, organise, activate and manage GS1 Digital Link QR codes.
The move is designed to provide manufacturers with a solution to prepare for GS1 Sunrise 2027, meet evolving regulatory and retailer requirements, and unlock the full value of connected packaging.
The platform allows manufacturers to deploy compliant 2D codes while delivering personalised consumer experiences, collecting insights and supporting future digital product initiatives.
Complementing the software platform, Markem-Imaje provides a structured assessment of the production environment, coding processes and operational readiness. The service includes a full-day on-site review followed by recommendations to help manufacturers identify gaps, prioritise investments and develop a roadmap for implementing GS1 Digital Link QR codes.
“Our new CoLOS 2D Activate and CoLOS 2D Engage solutions enable brands to transform QR codes from a compliance requirement into powerful digital experiences that deliver real value to consumers,” said Viktor Hermansson, global marketing director at Markem-Imaje. “With GS1 Digital Link, a single QR code can support retail checkout, supply chain visibility, regulatory transparency and personalised consumer engagement. Combined with Markem-Imaje’s expert consulting services, manufacturers now have a complete pathway to assess their readiness, implement compliant 2D codes and unlock the full potential of connected packaging.”
Markem-Imaje will be showcasing the solutions at PPMA Show 2026 at the NEC in Birmingham from September 22-24.
