CONNECTED packaging innovator Polytag has announced it can now offer integration with solutions from industrial coding and marking specialist Videojet Technologies, to enable brands to print smart QR codes directly onto packaging during production.
These combined solutions allow firms to deliver connected packaging experiences through Polytag’s content management platform while incorporating product-specific information such as batch numbers and best-before dates into QR codes printed on-pack with Videojet printers.
Polytag explained that each QR code acts as a ‘gateway’ to digital content tailored by product, market, language or campaign, enabling consumers to access product information, sustainability credentials, promotions, loyalty experiences and other interactive content through a single on-pack scan.
Built on GS1 standards, the solution is designed to ensure compatibility with global retail and supply chain infrastructure.
The collaboration changes how product data is applied to packaging by linking digital content creation directly with production line printing. Instead of treating QR codes and variable product information as separate elements, the system brings them together so each item carries a single, data-rich code from the point of manufacture.
Polytag added that this approach effectively replaces the need for multiple printed data points on packaging, reducing fragmentation between barcode systems, printed text, and digital links. It also creates a more flexible model for packaging data, where the information behind a QR code can be updated without changing the physical packaging design.
Polytag CEO Alice Rackley said, “We have a wealth of clients who want to use QR codes not only to manage variable product data on the production line, but also to create richer digital experiences for consumers. The collaboration between Videojet Technologies and Polytag gives brands, in any industry, a simple way to connect packaging, production and engagement through a single QR code solution.”
Tom Barnes, global director traceability at Videojet Technologies, added, “We are committed to pioneering solutions that empower businesses to thrive, including giving our large global customer base, as well as future customers, the option to connect Videojet printers to the Polytag platform. We are continuing to innovate in the interactive packaging space, with solutions like this that can help brands meet evolving government regulations and retailer mandates while deepening customer engagement.”
Polytag’s platform also integrates with Videojet industrial printing and coding systems to support applications requiring enhanced traceability, authentication and item-level visibility. The system can generate unique serialised QR codes, enabling capabilities such as anti-counterfeiting, digital DRS and item-level traceability.
