NAVILENS technology has been introduced across Co-op’s own-label paper products range.
The move will help customers with visual impairments to identify products and shop more independently, the supermarket explained.
NaviLens technology uses high-contrast codes that are printed on product packaging, which can be detected by the free NaviLens smartphone app.
Unlike traditional QR codes, the codes can be scanned from further away and at wider angles – meaning users do not need to know exactly where the code is located, enabling a more seamless and independent shopping experience.
Once scanned, the technology provides audio information with the product information and specifications, assisting visually impaired shoppers identify items on shelf and access key product details more easily. This can include product names, descriptions and other useful information that supports more confident decision-making in-store.
Shoppers will now find NaviLens codes printed on Co-op Single Roll Kitchen Towel, Co-op Roll Toilet Tissue (4 pack), Co-op Roll Toilet Tissue (24 pack), and Co-op Roll Kitchen Towe (four pack).
Janet Lawrence, Co-op technical manager, said, “This initiative is an important step in paving the way for future innovation in grocery retail, demonstrating how technology can be used to create a more inclusive shopping environment and improved experience for blind and visually impaired customers.”
Lorenzo Campos, NaviLens CEO, added, “At NaviLens, we are proud to partner with Co-op on this initiative to make every day essential products more accessible. Bringing NaviLens codes to paper goods represents an important step towards a more inclusive shopping experience, enabling blind and partially sighted people to access product information more easily and shop with greater independence, confidence and dignity. We deeply value Co-op’s commitment to accessibility and inclusion and are delighted to support this meaningful progress.”
