ACT Beauty has designed and produced two pouch models and a mini bag for French skincare brand, Ella Baché.
The two pouches serve as secondary packaging for four anti-aging skincare sets declined across two references, Éclat & Lissage and Rides & Fermeté. The first pouch accompanies the products in regular formats, the second in mini formats. A cardboard sleeve provides product labelling. The Mini Ella Bag, a structured mini handbag with a rigid top handle, serves as a GWP incentive gift.
The three products share the same creative signature, designed by Act Beauty – a ‘meticulous’ weaving that blends different fibres on the main body, creating a subtle interplay of textures between matte and glossy.
This weaving work, both technical and aesthetic, brings depth and character to the silhouette. The finishes and structural elements enhance this construction with precision, ensuring the shape holds and elevating the overall quality perception. The EB monogram is treated tone-on-tone, in relief, centred on the front face: an integrated solution that honours the House’s identity codes without any added graphic elements.
