PRO Carton, the European Association of Carton and Cartonboard manufacturers, has appointed Andreas Birmoser as its new president.
The executive VP, cartonboard at Stora Enso, succeeds Michele Bianchi, CEO of RDM Group, who has held the role for the past four years. During this time, Pro Carton navigated a period of significant change, including the integration of another cartonboard association and evolving into a 360° industry body. This came as policymakers and businesses prepared for the EU’s Packaging and Packaging Waste Regulation (PPWR).
With more than 20 years’ experience in the forest and cartonboard industry, Birmoser brings international leadership spanning strategy, commercial development and operational management. In his current at Stora Enso, he is responsible for the company’s global cartonboard business. Throughout his career, he has held senior leadership positions across Europe and South America, including CEO of Veracel Celulose.
Andreas Birmoser said, “It is a real honour to take on the role of president of Pro Carton, especially at such an important moment for our industry. As businesses navigate economic uncertainty, evolving regulation and changing market expectations, no company can succeed in isolation.
“Pro Carton has a vital role to play in bringing our industry together, strengthening our collective voice and ensuring we are a trusted partner for policymakers and stakeholders across Europe. I look forward to working closely with our members to support sustainable progress and continue building a strong future for the folding carton and cartonboard industry.”
Horst Bittermann, director general of Pro Carton, added, “We are delighted to welcome Andreas as President of Pro Carton. Having served on the Pro Carton board since 2023, he brings a deep understanding of both our association and the challenges and opportunities facing the European cartonboard industry.
“His strategic leadership and collaborative approach make him well placed to guide Pro Carton through the next phase of its development. We look forward to working together to strengthen our industry’s voice, support our members and promote the value of fibre-based packaging across Europe.”
