PARANOVA has teamed up with Dovecote Park to deliver a new range of packaging for Aldi’s Specially Selected British Wagyu, creating a solution described as combing ‘premium design and strong functional performance’.
The project centred on developing packaging that reflects the premium quality of the products while remaining practical for the retail environment. To achieve this, Paranova explained that it used reverse kraft board for its natural, crafted appearance and suitability for premium food categories, giving the packs a ‘distinctive’ look.
To add further refinement, foil accents were introduced across the designs. The controlled use of foil is designed to ensure the packaging sits within Aldi’s top-tier Specially Selected line, providing a ‘clear premium cue’.
Each pack incorporates integrated RF security features, engineered within the structure.
