THE Label Makers has provided ‘eye-catching’ holographic foil labels for a new premium haircare launch.
The Head Candy Professional Peptide Range, from Inline Health and Beauty, is designed to deliver ‘professional-quality’ results at home through ‘science-backed, high-performance formulations’. Marking the first time Head Candy has used holographic foil embellishment across its packaging, the labels aim to complement the brand’s pearlescent HDPE bottles to create strong on-shelf impact.
Inline Health and Beauty has worked with The Label Makers for more than 20 years, collaborating across a variety of packaging projects and product launches.
Christian Cain, MD at Inline Health and Beauty, said, “The final label looks trendy, premium and eye-catching. It pairs perfectly with our pearlescent HDPE bottles, giving the product a strong shelf presence. We really appreciate the support from the excellent team at The Label Makers who put a great deal of effort into this project and delivered results that exceeded expectations.”
Designed by Cann Creative, the labels are said to have been produced without any production challenges.
Ben Robinson, sales director at The Label Makers, added, “This project was a fantastic opportunity to create something visually impactful for the Head Candy brand. From the outset, the challenge was how to create bespoke holographic colours for each product variant that reflected the colourway of the individual bottle.
“By using a hybrid print approach and digitally printing over holographic foil, we were able to give each product its own unique holographic effect, effectively creating a bespoke foil finish for every variant in the range. Inline showed huge confidence in our direction for the project, which allowed us to push the boundaries of hybrid print and achieve a really striking end result.”
