Home News Valpak launches new platform to help firms manage packaging obligations

Valpak launches new platform to help firms manage packaging obligations

Phillip Crum
Phillip Crum

VALPAK by Reconomy has announced the launch of its Global Data Insights Platform.

The platform is designed to provide ‘rapid’ analysis of large data volumes, helping brands and retailers to manage packaging obligations, recyclability and EPR costs across multiple countries. It references over 60 million SKUs to validate data.

Valpak said many of the UK’s best-known brands are already using the tools to manage compliance, identify key areas for improvement, and create customised reports.

Phillip Crum, director of data insights at Valpak, said, “Modern compliance is not just about submitting accurate data; the real benefits lie in putting the data to work, to reduce costs and drive change. Managing compliance across borders calls for a new level of visibility and instant analysis.

“Valpak customers are using the platform to identify improvement opportunities and model design changes or, equally, to pinpoint data gaps and engage with suppliers to avoid penalties.”

The platform allows businesses to centralise all packaging, component and supplier data in one system, model global pEPR compliance costs, assess recyclability and identify redesign opportunities in preparation for modulated fees. Businesses can create live reports on recycled content, plastic usage, source certification, as well as mapping packaging decisions directly to ESG commitments.

Phillip Crum added, “Compliance is a collaborative process that involves the whole value chain. Using the platform, obligated businesses can gain visibility of how each supplier contributes to overall packaging data, recyclability performance and fee exposure. This, in turn, leads to an understanding of where supplier-driven improvements can reduce costs, strengthen reporting accuracy, and support strategic procurement decisions.”