SUSTAINABLE wine packaging specialist Packamama has joined WRAP’s UK Packaging Pact as a founding member, aligning with 100 organisations across the packaging value chain.
The UK Packaging Pact is a ten-year, cross-sector initiative designed to transform how packaging is designed, used, and recovered in the UK. It brings together businesses, government bodies, and industry leaders to collaborate on solutions that reduce waste, cut emissions, and help future-proof packaging systems.
For Packamama, whose mission is to decarbonise wine packaging through circular polymer bottles, participation represents an opportunity to ensure wine is part of the wider conversation around the future of packaging.
As a founding member, Packamama will bring a specialist wine category perspective into the Pact’s work, contributing insight into the technical, commercial, and consumer dynamics that shape packaging decisions in wine. This includes engagement with Pact priorities spanning packaging optimisation, recycled content, infrastructure investment, and data harmonisation.
Packamama’s participation builds on its existing collaborations with retailers including Aldi and Tesco, both also founding signatories to the UK Packaging Pact.
“The UK Packaging Pact is exactly the kind of collaborative initiative needed to help move packaging forward at pace,” said Santiago Navarro, CEO & founder of Packamama. “Wine has its own specific challenges and considerations, and by joining the Pact we can help ensure those are part of the conversation from the outset.
“We are proud to join as a founding member and to bring a start-up voice to the table – one shaped by innovation, commercial experience, and a clear focus on how circular solutions can work in practice for wine. We have already had the pleasure of collaborating with fellow signatories including Aldi and Tesco, and we hope the Pact will help create further momentum for the advancement of wine packaging in the years ahead.”
