
FANUC has appointed Andy Armstrong as the new MD of FANUC UK and FANUC Ireland, effective immediately.
With a long history in the automation sector and over 40 years’ experience in engineering and sales, Andy has spent the past two years as vice MD for FANUC UK and FANUC Ireland.
The move will see him continue the work undertaken by previous MD Tom Bouchier to support FANUC UK’s continued growth and alignment with the company’s broader European goals. Tom will now focus on his role as FANUC’s cluster coordinator for northern Europe.
Andy Armstrong previously spent 18 years with Krauss Maffei in engineering and sales roles before joining FANUC in 2014 as a sales manager. In 2021, he was appointed head of European sales – ROBOSHOT, a position he continued to hold while working as vice MD for the UK & Ireland until April this year.
“As the MD of FANUC UK and FANUC Ireland, I am keen to support the fantastic efforts being made day in and day out by our hardworking manufacturers,” he said. “We’ve known for some time that a country’s productivity is directly linked to its level of automation.
“The UK is the only G7 nation to sit outside the global top 20 for robot density, and this must change if we are to remain competitive on the global stage. I am very much looking forward to leading the drive to increase automation uptake across the UK and Ireland, and helping companies to reap the benefits of the latest AI and data-driven robotic technology.”
Marco Ghirardello, president and CEO of FANUC Europe, added, “Andy Armstrong’s extensive experience, leadership and dedication make him ideally suited for this position, and we are confident he will continue to drive our success. I would like to congratulate Andy and wish him every success in his new role.”













