AMCOR has announced it is investing in the development of a new airless dispensing system to benefit beauty and personal care brands.
The new Magic One airless dispenser features a single engine concept, which can deliver a range of output volumes from 0.3ml to 1ml, together with different capacities and designs. This, Amcor explained, enables manufacturers to easily tailor the dispenser to a range of requirements, bringing products to market more quickly and enabling the development of family ranges.
The single engine design also means that companies need only invest in one set of validation testing across all their different Magic One variants.
The dispenser has been developed to be compliant with the EU’s Packaging and Packaging Waste Regulation (PPWR). It is manufactured 100% in polyolefin, making it recycle-ready in countries with the appropriate infrastructure in place, while its restitution rate of 96% meets PPWR recyclability standards. The product is also up to 9% lighter than other airless dispensers from Amcor and can include recycled polymer from the firm’s proprietary CleanStream recycling technology.
“Airless packaging is a major growth sector within the beauty and personal care market thanks to its excellent product protection and preservation capabilities and controlled product dispensing,” said Lara Alemany, product line director, Amcor Global Rigids Packaging Solutions. “Our new Magic One dispenser addresses the needs of both manufacturers and consumers with a solution that combines beautiful aesthetics, a positive consumer experience and flexibility, and has been designed for PPWR compliance.”
