Estrella Damm launches Barcelona-themed packs to mark 150th anniversary

DAMM has unveiled a limited-edition range of Estrella Damm can and bottle designs to celebrate the brand’s 150th anniversary.

Launching in early April, the seven exclusive designs showcase iconic locations that tell the story of the brand rooted in Mediterranean culture and lifestyle.

Each design concept celebrates Barcelona’s unique character including the architecture, culture and sporting passion that have defined the city and the brand since master brewer August Kuentzmann Damm founded the brewery in 1876.

The limited-edition collection features the following three locations on the cans and the bottles, central to both the city and Damm:

• La Sagrada Família – Gaudí’s architectural masterpiece which is a symbol of the city and must-see attraction on every tourist’s list when visiting.
• The Old Damm Brewery – Originally known as La Bohemia, this is where Estrella Damm used to be brewed and has played host to over 150,000 different events. It is now a centre for sport, culture and society and where Messi and more have been awarded the golden boot.
• Camp Nou Stadium – Home of FC Barcelona, Damm’s partner for over 25 years and representing the synergy of mindsets with a dedication to quality, authenticity and determination.

The bottles carry four more designs which also commemorate the 150 year anniversary: Barcelona’s iconic beach, the fun festivals the city has become known for, popular gastronomic destination La Boqueria food market, as well as celebratory skyline views.

These designs all celebrate how August Kuentzmann Damm revolutionised European brewing by introducing rice into the recipe in 1876, an innovation to create a lighter, refreshing beer more suited to the climate. With a focus on provenance, quality, and using 100% natural ingredients the legacy continues today with Estrella Damm now brewed at Damm’s Eagle Brewery in Bedford according to the original recipe for the UK market.

Luke White, MD of Damm UK, said, “These limited-edition designs are more than just collectible bottles and cans, they’re a celebration of 150 years of brewing heritage and Mediterranean culture.  Each of these designs tells a story about Barcelona, about our history and about the values that have made Estrella Damm a global brand.  We’ve stayed true to our commitment to quality, craftsmanship and connection to our way of life.”