SKIN care specialist Beiersdorf and Ball Corporation have marked a milestone in their partnership, after transitioning all of Beiersdorf’s European aerosol cans to 100% post-consumer recycled (PCR) aluminium.
The initiative began with a pilot project in 2024, which led to the full rollout of 100% PCR aluminium packaging across the region last year. As a result, many NIVEA MEN deo sprays and select 8×4 sprays are now packaged in these can formats.
Ball explained that the transition enables Beiersdorf to ‘significantly’ reduce its aluminium packaging emissions.
As well as the decarbonisation benefits, this cooperation is also said to demonstrate the technical and commercial feasibility of fully recycled aluminium packaging at scale.
“This is more than a packaging innovation, it’s a bold step toward true circularity and fully supporting our sustainability agenda,” said Kelvin Oecksler, R&D global packaging development at Beiersdorf AG. “We want to reach net xero by 2045 and for this, we must embed solutions that are a true win – not only for our planet, but also for our consumers and our business.”
Victoria Marletta, VP commercial, personal & home care at Ball Corporation, added, “This achievement reflects our belief in the infinite potential of aluminum to drive a world free from waste. It’s proof that sustainability and commercial success can go hand in hand – and it supports our global commitment to reduce absolute emissions by 55% by 2030.”
