SIG and Oobli have formed a strategic partnership designed to showcase integrated, reduced-sugar beverage concepts to market.
By combining Oobli’s sweet protein technology with SIG’s aseptic filling expertise and packaging options, the collaboration aims to deliver long shelf-life beverages that don’t require refrigeration.
Oobli’s technology is said to enable significant sugar reduction without compromising taste, using plant-based proteins to deliver nutrition labels that align with consumer demand for healthier options.
SIG’s aseptic packaging allows long shelf-life at ambient temperatures. The firm’s filling capabilities accommodate multiple packaging formats and volumes.
Ali Wing, CEO of Oobli, said, “Today’s consumers expect beverages that deliver both taste and health benefits. Our collaboration with SIG couples sweet-protein technology with proven filling and packaging capabilities, supporting the launch of reduced-sugar beverages that can reach consumers across price tiers and channels.”
Norman Gierow, director global customer marketing at SIG, added, “This collaboration with Oobli reinforces SIG’s position at the intersection of taste, health, and convenience. By pairing our aseptic filling systems and packaging versatility with Oobli’s sweetness technology, we are enabling manufacturers to bring healthier beverages to market quickly and reliably, with broad distribution potential.”
The partners are pursuing joint development projects, pilot runs, and consumer testing.
