Home Exhibitions No ‘one-size-fits-all’ approach for packaging recycling

No ‘one-size-fits-all’ approach for packaging recycling

Coveris packaging solutions

COVERIS will use the platform of this year’s Plastics Recycling Show Europe (PRSE) to spread the message that closing the plastic loop requires collaboration across the value chain and the combination of mechanical, chemical and solvent-based recycling.

The packaging manufacturer said the only future for true circularity is to apply the right recycling solution for each product to deliver the respective PCR quality needed.

Coveris said integrating post-consumer recyclate (PCR) is not simply about sourcing materials; it requires ensuring the right quality, consistent performance, and processing. To advance circular solutions, the firm established ReCover, which is designed to address packaging waste challenges across industrial, medical, home and personal care, and food applications.

“We are not committing to just one approach,” explained Philipp Niehues, business development director at Coveris and head of ReCover. “Closing the loop means deploying the right recycling method for each application. Mechanical, chemical and solvent-based recycling are complementary tools.”

Mechanical recycling remains central to this strategy. In collaboration with Interzero, Coveris revealed it ensures recycled materials perform across demanding industrial, home and personal care applications. The company has invested in de-inking technology to produce high-quality recyclates and will showcase PCR-based applications at PRSE 2026, including bottle sleeves, tissue overwrap and industrial films.

In parallel, Coveris is investing in solvent-based recycling, with a UK pilot plant for COtooCLEAN technology in collaboration with Nextek. This technology enables purification of complex polyolefins and supports future food-grade applications.

For highly regulated sectors such as healthcare, chemical recycling is key. Together with SABIC, Zuyderland Medical Centre, Artivion and partners, Coveris demonstrated a closed-loop proof of concept at COMPAMED 2025, converting hospital waste into new medical packaging using mass balance principles.

“At PRSE, Coveris sends a clear message: circularity is not about choosing sides. It is about combining technologies, strengthening partnerships and designing packaging that performs – today and in a resource-constrained tomorrow,” added Philipp Niehues.