CROXSONS has announced the launch of Rightweight, a glass packaging solution described as balancing both sustainability and practicality in bottle and jar design.
Rightweight works by engineering packaging that has no excess weight or unnecessary material whilst retaining the packaging’s strength, function and shelf-appeal.
By reducing the weight of glass packaging by potentially up to 30%, Croxsons said this approach ensures that bottles and jars are engineered to be as light as possible while still maintaining function. This increases the recyclability of the packaging, minimises the amount of packaging waste going to landfill, and reduces EPR costs.
Croxsons has already launched a 330ml Rightweight ‘Mountain’ soft drinks bottle, which is said to deliver a 9.5% weight reduction per bottle. The company’s ‘Apollo’ 700ml spirits bottle has also benefited from the Rightweight technology with its weight being reduced from 575g per bottle to 400g. The Rightweight standard will be applied across a range of products over the coming months.
“Rightweight is more than just lightweighting products; it reflects our approach to bottle and jar design by creating packaging that is engineered to be exactly what it needs to be,” said CEO Tim Croxson. “As well as delivering a balance between aesthetics, performance and presentation, and increasingly between sustainability and practicality, it also helps reduce material use without sacrificing performance, ensures compatibility with high-speed filling operations, and gives customers the reassurance of quality and authenticity.”
