LONDON Packaging Week has opened entries for its Innovation Awards 2026.
Innovators can submit entries for free until Friday 24 April, 2026. A panel of experts from brands including Glenmorangie, Diageo, Starbucks, Marks & Spencer, Superdrug, British Beauty Council, and No7 Boots, will judge submissions in June, before the winners are revealed at London Packaging Week on 16 & 17 September at the Excel Centre in London.
The awards span 23 categories across Premium & Luxury Packaging (Packaging Première), Personal Care & Beauty (PCD), Premium and Drinks (PLD), Food, Consumer & Homeware (Food & Consumer Pack), and Sustainability. Categories range from everyday consumer products to luxury creations.
Premium & Luxury Packaging (Packaging Premiere) – fine foods, fashion, accessories, jewellery, and one-of-a-kind gift boxes
Personal Care & Beauty (PCD) – skincare, haircare, cosmetics, perfume, gifting; everyday to luxury and limited-edition ranges
Drinks (PLD) – alcoholic and non-alcoholic beverages, premium, luxury, hyper-luxury, and limited editions
Food, Consumer & Homeware (Food & Consumer Pack) – everyday and seasonal products, homeware, healthcare, and gifting experiences
Sustainability – five awards across sectors, rewarding measurable impact in materials, circularity, carbon and waste reduction, and consumer engagement
Christelle Anya, content & community director for the London Packaging Week and Paris Packaging Week events, said, “The London Packaging Week Innovation Awards exist to recognise packaging that does more than look beautiful; they celebrate ideas that advance technology, elevate design, deepen consumer connection and deliver real commercial impact. We are looking for technical ingenuity that improves performance and efficiency, design excellence that balances creativity with craftsmanship, and experiences that are intuitive, memorable and rooted in genuine consumer insight. Crucially, innovation must prove its market value, demonstrating measurable results, strategic clarity and long-term scalability.”
For full criteria and to submit, visit www.londonpackagingweek.com/innovation-awards.
