COCA-Cola Zero Caffeine Zero Sugar has relaunched in a premium black and gold pack design with a modern look.
The brand explained that the updated look reflects a ‘sophisticated’ choice for evening consumption, with many wishing to enjoy a beverage at night without the worry of caffeine intake.
Coca‑Cola Zero Caffeine Zero Sugar has partnered with the 007 First Light video game. The drink can will appear in-game and fans can find interactive QR codes on new limited-edition packs to win prizes via the Coca‑Cola app.
Charlotte Butt, senior brand manager for Coca‑Cola Great Britain, commented, “We know that Brits really value their evening moments – from catching up on the latest TV series, unwinding after a gym class, or simply enjoying dinner with friends – and are increasingly seeking choices that complement their desire for mindful enjoyment.
“Our relaunched Coca‑Cola Zero Caffeine Zero Sugar is specifically designed to meet this demand, offering a delicious and caffeine-free beverage that perfectly suits a variety of evening occasions.
“This relaunch is more than just a new look; it’s an invitation to experience evenings in a whole new way. From the first sip to the last, Coca‑Cola Zero Caffeine Zero Sugar is the go-to beverage for stylish refreshment for evening enjoyment right across the UK.”
