PACKAGING and processing equipment supplier Autopack has agreed a four-year deal to become Hereford FC’s new front of shirt sponsor.
The partnership is designed to reinforce the firm’s bond with the local community as it continues to grow across the packaging sector.
From the recent opening of its new showroom facility and expanding its machine line build area to taking on new apprentices and engineers, the business is focusing on growth and sees this partnership as an opportunity to promote the Autopack name.
MD Wayne Kedward explained, “We’re incredibly proud to become Hereford FC’s new front‑of‑shirt sponsor. As a growing local business, supporting a club with such strong community roots means a great deal to us. We look forward to building a successful partnership over the coming four years and seeing the Autopack name on all Hereford FC team shirts, at games across the country.”
Hereford FC chairman Chris Ammonds added, “We are absolutely delighted to have agreed this deal with Autopack after a competitive tendering process. The agreement is an excellent one for the club and we are confident that it will prove a great deal for Autopack too.
“We’d like to thank Wayne and everyone at Autopack for the enthusiasm they have shown to become our new front of shirt sponsor and the commitment they have offered to our club for a number of seasons. It is also pleasing that the agreed deal includes front of shirt sponsorship rights for our women’s and Under 18s team, which mean that all the teams representing Hereford FC will continue to wear the same strips, as they should do.
“We are all very excited to see how our relationship develops over the next few years and also to seeing the Autopack branding on our home and aways shirts from the start of the 2026/27 season.”
