
ZEUS Packaging Group has announced the acquisition of Spain-headquartered premium packaging business KOEX Packaging Solutions.
The move strengthens the group’s capabilities in specialty, luxury retail, and sustainable packaging solutions across Ireland, the UK, and Europe.
Brian O’Sullivan, owner & founder, Zeus Packaging Group, said, “The acquisition of KOEX Packaging Solutions is a strategically important step for Zeus Packaging Group. It is complementary both commercially and strategically, and it strengthens our ability to deliver end-to-end packaging solutions across Ireland, the UK, and Europe.
“KOEX brings strong capabilities in luxury and retail packaging, and when combined with our existing network – including JJ O’Toole, Boxmart, Smith Bateson, Swanline Group, and Simpac – we now offer full production, sourcing, design and engineering capabilities at scale.
“KOEX’s engagement with clients in the United States further extends our ability to support global brands, providing a truly international platform for premium packaging solutions.
“Importantly, this combined capability is supported by over 65 production and logistics locations across Ireland, the UK, Europe, and North America, enabling us to stock, serve, and deliver packaging solutions efficiently across multiple markets. We are excited to continue delivering innovative, sustainable packaging solutions that support the growth of premium retail brands.”
Luis Astorqui, commercial director, KOEX Packaging Solutions, added, “We are delighted to become part of Zeus Packaging Group. From the outset, it was clear that both businesses share the same values – a strong customer focus, a commitment to quality, and a long-term view of partnership.
“Being part of an owner-run group with the agility to make quick decisions and the ambition to grow internationally creates exciting opportunities for our customers and our team.”
Sebastian Perez, MD, KOEX Packaging Solutions, commented, “This is a highly complementary partnership. Zeus Packaging Group’s scale, production footprint and sourcing capabilities align perfectly with KOEX’s strengths in luxury and retail packaging. As an owner-led business, Zeus combines entrepreneurial spirit with real operational strength. That combination gives us confidence that together we can accelerate growth, invest in innovation, and better support global brands across Europe and the US.”













