Home Labelling PicoJet investment supports firm’s digital labels expansion

PicoJet investment supports firm’s digital labels expansion

The APS team with the Dantex PicoJet printer
The APS team with the Dantex PicoJet printer

DANTEX Group has installed a PicoJet 1200 DRS digital label press at APS Graphics, in a move designed to enable the business to expand its short-run digital label capability.

PicoJet forms part of Dantex’s digital inkjet portfolio and has been configured at APS Graphics with four-colour plus white, variable data printing, and mark sensor capability. The aim is to help the firm meet increasing demand for premium labels across sectors including brewing, food, and chemicals.

APS Graphics, established initially as Advanced Printing Services UK in 2000, has undergone transformation as part of a growth strategy focused on diversification and digital production. As its label offering developed, the business identified the need for a production-level inkjet solution capable of delivering white ink, higher volumes, and improved cost efficiency.

MD Simon Evers explained, “Our label volumes were growing quickly, and customer demand for white ink was increasing. Moving to production inkjet was a natural next step, and the PicoJet gave us the quality, flexibility and efficiency we needed to scale the business with confidence.

“The addition of white ink has enabled us to expand into new, higher-value applications, particularly for customers seeking increased shelf appeal. Printing onto metallic substrates and combining white with four-colour ink and textured varnishes allows us to produce premium labels that help our customers stand out, especially in the brewery market.”

From an operational perspective, the PicoJet is also said to have helped deliver commercial benefits. “Compared with toner-based presses operating on click-charge models, the PicoJet offers lower running costs and a wider colour gamut,” added Simon. “That allows us to remain highly competitive while maintaining strong print quality and healthy margins.”

Justin Nowell, digital director at Dantex, commented, “The PicoJet 1200 DRS has been engineered as a true production inkjet platform, designed to support printers worldwide as they scale, diversify and compete at the highest level. By combining advanced UK-based engineering with Dantex’s global manufacturing, service and support infrastructure, we can deliver exceptional reliability, performance and long-term value.”