Metsä Board has announced plans to open a new packaging design studio in Milan this summer.
The move has been described as marking a significant step in accelerating packaging innovation and strengthening collaboration with European brand owners, converters, and packaging developers.
“Located in one of Europe’s leading design capitals, the Milan studio gives us a perfect setting to work even more closely with our customers. The studio makes it easy to connect, test ideas and move towards solutions that keep pace with the fast‑evolving packaging landscape,” commented Erja Hyrsky, SVP, commercial operations.
Equipped with modern tools and advanced AI‑supported design and simulation technologies, the company added that the studio will enhance the way workshops, design sprints, and co‑creation sessions are carried out, especially in projects where sustainability targets, performance requirements, or regulatory changes drive the need for new solutions.
“With the new studio in Milan, we are creating a space where innovation, design, and technical excellence meet,” added Ilkka Harju, director, packaging design services. “This enables us to work side by side with customers and partners on solutions that move efficiently from idea to implementation.”
The Milan studio complements Metsä Board’s existing excellence centre in Äänekoski, Finland, which focuses on material research, packaging performance testing, and holistic packaging development, as well as the company’s packaging design studio in Norwalk, US, which supports customers in North America.
