FLEXOGRAPHIC carton and label press specialist Edale has appointed Brendan Martin as senior marketing manager.
The move follows the recent arrival of Rob Brown as sales & marketing director.
Edale said Brendan joins at a pivotal time for the business, as it continues to develop and promote its latest CartonLine and LabelLine press platforms, including the FL6p and FL4p.
In his role, Brendan will be responsible for shaping Edale’s global marketing activity, strengthening brand presence, and ensuring clear communication of the company’s value across markets, channels and customer segments. His focus will include campaign development, product marketing, thought leadership, and closer integration with Edale’s sales and service teams.
MD Lachlan Buirds said, “Brendan’s appointment builds on the momentum we’ve created with Rob’s appointment. As we expand our product offering and refine our market focus, it’s critical that our marketing reflects the confidence, capability and ambition of the business. Brendan brings fresh energy and a clear perspective at exactly the right time.”
Brendan Martin added, “Edale has a clear opportunity to challenge how converters think about flexo, workflow and production efficiency. With a strong product roadmap and an experienced commercial team in place, my focus is on helping the market better understand what Edale stands for and how our technology supports real production outcomes across labels and cartons.”
