WALKERS has unveiled what it has said is its largest brand refresh in its nearly 80-year history.
The new look celebrates the brand’s farm-to-crisp story, alongside a refreshed Walkers logo featuring a modern sun-inspired design.
Championing the real ingredients and British potatoes used to create the crisps, each bag will also display the signature of the brand’s founder, Henry Walker, as a nod to Walkers’ heritage.
To celebrate the launch, Walkers is offering over 500,000 prizes as part of its ‘Golden Potato’ promotion.The national treasure hunt invites crisp fanatics to find a ticket featuring a golden potato inside Walkers Ready Salted, Cheese & Onion, and selected Variety multipacks to win one of five £10,000 prizes, or a gold pack that secures a pack prize instantly.
Inspired by Walkers’ promotions of the past which saw lucky crisp fans find prizes in their packs, it taps into the sense of joy and nostalgia that so many Brits associate with a classic packet of Walkers crisps.
Wayne Newton, marketing director at Walkers, said, “This is a landmark moment for Walkers as we undergo our biggest redesign in years and listen to crisp-lovers who said ‘show us the honey’, launching an on-trend flavour that reinforces Walkers’ dedication to flavour innovation.
“What’s more, our Golden Potato promotion gives snackers an unmissable opportunity to win prizes, including up to £10,000. It’s the start of an incredibly exciting year for Walkers – so watch this space!”
The new look also extends across the Walkers Oven Baked range, formerly Walkers Baked, updated in December.
