A new Monster Energy flavour has launched in a can design featuring Viking warriors against a Scandinavian backdrop.
The Viking Berry flavour comes as the Monster Juice range rises by 17.5% in value, with Coca-Cola Europacific Partners reporting it to be worth over £342 million in Britain.
The striking can design features Viking warriors against a Scandinavian backdrop, with the iconic Monster claw front and centre to deliver maximum stand-out on shelf.
Inspired by wild Nordic berries and Scandinavian fruit, Monster Juiced Viking Berry is available now in plain and price-marked cans. It combines the Monster Energy blend with real fruit juices and exotic flavours in a distinctive purple berry liquid.
Rob Yeomans, VP commercial development at Coca-Cola Europacific Partners GB, said, “More than half of energy drinks’ innovation sales over the last year have come from Monster’s NPD – which has helped us grow our value sales by a massive £140 million. And shoppers can’t get enough of our flavour-packed Monster Juiced range.
“Monster Juiced Viking Berry is absolutely flying in the US, and we’re confident it will deliver the same success here in GB. This latest launch continues our strategy of broadening energy’s appeal through exciting flavour variety, making energy drinks more relevant for more occasions, particularly with food.
“Viking Berry’s bold Nordic-inspired story and striking design makes it one of our most daring launches yet and we can’t wait to see how retailers get behind it and bring the Monster attitude and culture to life in store.”
