LASER printing specialist DataLase has announced the launch of a ‘revolutionary’ clear-to-white coating for plastic bottles.
The solution is said to eliminate filmic and paper materials while delivering ‘full label-equivalent functionality’.
Designed for integration into high-speed bottling lines with spray-coating units, the coating is suitable for PET, PP and PC bottles and optimised for beverage, personal care and pharmaceutical applications.
Once applied, DataLase explained that the bottle surface can be laser-imaged using CO₂, fibre, or UV lasers, producing a high-opacity white image on a clear background with ‘exceptional clarity’.
This process eliminates the need for inks, labels, or other consumables during imaging and is said to guarantee ‘consistent, laser-sharp print quality at production speed’. The technology enables connectivity through QR codes, nutritional information, regulatory content, brand logos and date/lot codes. The bottles can also be customised or personalised.
Ally Grant, CTO at DataLase, said, “Brands are under increasing pressure to reduce packaging waste while maintaining the functionality and quality consumers expect. Our label-free coating enables both. By removing inks, films and paper labels entirely, we’re not only helping manufacturers cut material use and simplify their operations, but also enabling a level of flexibility and personalisation that traditional labelling can’t match. It’s a genuinely transformative step forward for sustainable bottle decoration and one that aligns perfectly with the industry’s environmental goals.”
By removing traditional label stocks from the supply chain, DataLase added that it simplifies sourcing, decreases environmental impact, and streamlines the overall packaging process. With no paper or plastic label waste generated, recyclability improves and waste management requirements are reduced. The coating itself is described as heat, water, scuff and rub-resistant. Formulated to comply with regulations for non-direct food contact packaging, it aligns with modern packaging and product safety standards.
