JACK Daniel’s & Coca-Cola is to launch in a new 330ml can format across its whole range amidst growing demand for premium and portable alcohol options.
The new-look cans are available in convenience stores nationwide, with all variants – Original Taste, Zero Sugar and Cherry – set to be available in grocery from March, in both plain and price-marked formats.
The launch comes as the alcohol ready-to-drink category continues to go from strength to strength. Now worth over £722 million in Britain, the category’s value is growing faster than any other alcohol segment, with value growth forecast at nearly 4.4% by 2028.
Since its launch in March 2023, the Jack Daniel’s & Coca-Cola RTD range has generated more than £105 million in value sales in the UK. The new format is designed to enhance the product’s premium appeal, improve shelf standout and make merchandising more efficient – particularly in chilled and impulse spaces.
The format refresh performed well in consumer testing, with 79% of shoppers preferring the new ‘sleek’ can over the current design and 65% saying they would choose it on shelf. The cans also bring sustainability benefits, using less packaging and making it easier to transport and store at scale, CCEP said.
Elaine Maher, associate director, alcohol RTD at CCEP GB, said, “We’ve taken the number one ready-to-drink[8] and made it even better. It’s the same iconic serve, combining the trusted taste of Jack Daniel’s & Coca-Cola, but now with a bold new look that’s made for modern drinking occasions.
“As we build further momentum with activations and promotions later in the year, there’s a real opportunity for retailers to capitalise. We know that ‘cold is sold’, so retailers who give us strong visibility in chillers are best placed to convert shopper interest into sales.”
